24 stores tested

Median performance
70
Median LCP
3.1s
Median INP
277ms
Median CLS
0.10
Median JS
600kb
Median page weight
2.27mb
Median third parties
14
Over 2.5s LCP
67% of the board
Cohort
August 2026
Last tested
6h ago
Source
PageSpeed Insights API

24 stores · August 2026 cohort · tested 6h ago

Swedish e-commerce stores, ranked by what users actually feel

Field-weighted where CrUX data exists, lab-measured where it doesn’t. No sponsored placements, no self-reported numbers, same device for everyone.

24
stores this cohort
6h
since tested
70
median perf
600kb
median JS

Where would your store land?

Free, no signup, about thirty seconds. We run the same mobile audit all 24 of the August 2026 cohort were run with, then place you on the board and say what the gap to the next tier is worth.

Sorted by Perf descFlagging perf < 60

Swedish E-commerce — August 2026 — 24 stores, sorted by Perf desc
#StoreReport
012 places up since its last appearanceNorrgårdnorrgard.seElite96Elite — 4 points to max1.2s0.02211ms92100241kb6
021 places down since its last appearanceAlva Studioalvastudio.seElite94Elite — 6 points to max1.4s0.03184ms9698268kb7
031 places down since its last appearanceBruksbobruksbo.seElite91Elite — 9 points to max1.6s0.04196ms8896218kb5
04Ljus & Leraljusochlera.seFast89Fast — 1 point to Elite1.5s0.02172ms9894296kb8
05Skogsgläntaskogsglanta.seFast87Fast — 3 points to Elite1.7s0.03188ms9095284kb6
06Sjöfart Supplysjofartsupply.seFast84Fast — 6 points to Elite2.1s0.06224ms8192412kb11
07Lundqvist Bagerilundqvistbageri.seFast82Fast — 8 points to Elite2.2s0.05216ms8693356kb9
08Hejgrönhejgron.seFast81Fast — 9 points to Elite2.3s0.05238ms7990466kb12
09Vinterhemvinterhem.seFast78Fast — 12 points to Elite2.6s0.09262ms8488588kb13
10Nordvik Denimnordvikdenim.seFast76Fast — 14 points to Elite2.7s0.07254ms8289448kb12
11Fjällkantfjallkant.seAverage74Average — 1 point to Fast2.8s0.11281ms7686642kb15
12Havsbris Skönhethavsbris.seAverage71Average — 4 points to Fast3.0s0.09272ms8887520kb14
13Ateljé Nordateljenord.seAverage69Average — 6 points to Fast3.2s0.08246ms9591704kb14
14Klippan Outdoorklippanoutdoor.seAverage66Average — 9 points to Fast3.3s0.11296ms7785612kb16
15Kaffekompanietkaffekompaniet.seAverage64Average — 11 points to Fast3.4s0.14318ms7284886kb19
16Vävstugavavstuga.seAverage61Average — 14 points to Fast3.6s0.12296ms8082263kb9
17Sockerbitsockerbit.seAverage60Average — 15 points to Fast3.7s0.13324ms7482728kb19
18Barnbobarnbo.seAverage58Average — 17 points to Fast3.9s0.18342ms68791020kb24
19Almgren Textilalmgrentextil.seAverage54Average — 21 points to Fast4.2s0.16356ms7079884kb22
20Ren Hudrenhud.seSlow49Slow — 1 point to Average4.6s0.19384ms66771020kb24
21Stenhus Sportstenhussport.seSlow44Slow — 6 points to Average5.2s0.24412ms64741.46mb27
22Fjäderlättfjaderlatt.seSlow41Slow — 9 points to Average5.6s0.26442ms61731.39mb27
23Trädgårdsbolagettradgardsbolaget.seSlow37Slow — 13 points to Average6.8s0.31498ms58711.80mb31
24Bergslagen Sportbergslagensport.seSlow33Slow — 17 points to Average7.4s0.34536ms55682.01mb34

Showing 24 of the 24 in the August 2026 cohort

Distribution — performance score

1050100

Method: Lighthouse 12, Moto G Power emulation, 4G throttle, cold cache, three runs, median taken. Homepage and one product page. One cohort a month, tested on the first Monday and frozen once published.

Twenty-four stores across fashion, home, beauty, sport and food — roughly a third established names, a third mid-size DTC, a third independent. Drawn from organic search for each category rather than picked by us.

Median LCP across the board is 3.1s; 67% are over Google’s 2.5-second threshold. Field-weighted rows use CrUX where the store has enough traffic to appear in it, lab-measured rows do not — the table says which.