Selected Work
Four DTC brands. Four different problems. One outcome: stores that sell.
Featured BuildThe Breakfast Society
An editorial "morning newspaper" storefront for a Stockholm sleepwear atelier — masthead, three-column tabloid grid, live hand-stitch monogramming, and a black cat named Henry breaking the grid. Zero third-party apps, perfect PageSpeed.
A Nordic Outdoor Apparel Brand
Client name withheld by request
Rebuilt from bloated page-builder to native Shopify 2.0. Removed 14 apps. Load time: 6.2s to 1.8s.
A Swedish Furniture Maker
Client name withheld by request
Built wholesale ordering portal with tiered pricing, net-30 terms, and quick-order CSV upload.
A Niche Fragrance House
Client name withheld by request
Lightweight theme design. Sub-2s load. 12,000 concurrent visitors handled.
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